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[10 mar 2010 ¦ No comment ¦ seen 62 times ¦ By Styven] vu 62 fois | Par Styven]
Packaging: the end of suremballages?

Leclerc, Auchan, hypermarkets go out of their lair to promote the end of the suremballage.
Marketing blow or real ecological conscience?
Different advertising was lately published by Leclerc and Auchan notably to promote products without suremballage. Toothpaste, cakes, yoghurts everything is lightened to earn in material cardboard or plastic. Here are two advertising of Leclerc and Auchan for example: Voici deux publicités de Leclerc et Auchan par exemple :

Winning two in history
79 % Frenchmen consider that the reduction of packing is a priority (ADEME source). In history, there is therefore for time two winning. Really, abolition of … Effectivement, la suppression de …

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[1 fév on 2010 ¦ No comment ¦ seen 331 times ¦ By Styven] vu 331 fois | Par Styven]
Campaigns against SMS in the steering wheel – road safety and telephone operators

Many operators and/or associations campaign against SMS in the steering wheel. With more or less original campaigns of advertising, each trial to make become aware the danger of this practice.
Indeed, to write SMS in the steering wheel multiplies by 23 risks of creating an accident (see study)!
At any rate, they play with words (texto way) or on vision. A game with letters or to hide vision: two recurrent pillars to show that by car, it is necessary to remain vigilant in his behaviour. For … deux piliers récurrents pour montrer qu’en voiture, il faut rester vigilant à sa conduite. Pour …

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[29 jan 2010 ¦ No comment ¦ seen 271 times ¦ By Styven] vu 271 fois | Par Styven]
The law of CNIL isn't applied to sites as Facebook or Twitter?

It is what it will be possible to keep of this report written by the French Association of the Correspondents in the protection of Data with character Person (AFCDF): only 20 % requests of accesses to personal data on social media succeeded correctly. The rest are only politeness, mail of waiting (the representatives for sites are two months old to answer otherwise they are likely to accept a fine) or even threats. Le reste ne sont que politesses, courrier d’attente (les responsables des sites ont deux mois pour répondre sinon ils sont susceptibles de recevoir une amende) ou même menaces.
Banks and insurance in better positions
Banks and insurance Internet sites networks with respectively 75 % of are much better put than …

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[20 jan 2010 ¦ No comment ¦ seen 330 times ¦ By Styven] vu 330 fois | Par Styven]
Shock to communicate

Here is a very sensitive subject concerning marketing. Is it necessary to shock to communicate? Is it very possible to afford? Cynicism, black humour, racism, discrimination? Peut-on tout se permettre ? Cynisme, humour noir, racisme, discrimination ?
Here is a campaign which to me gene personally. Not that I am deeply shocked but I find that this unhealthy type of advertising.
This video, I name, « uses the videos of young people who film attracting something dangerous and stupid. (…) the ADOT association regrets that all these young morons do not kill themselves, it would make donors of additional organs.« …) L’association ADOT regrette que tous ces jeunes abrutis ne se tuent pas, cela ferait des donneurs d’organes supplémentaires.« 
I find that this campaign …

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[27 déc on 2009 ¦ No comment ¦ seen 614 times ¦ By Styven] vu 614 fois | Par Styven]
The marks which use Facebook the best in 2009!

The beep 50 of the most present marks on pages Fan Facebook in term of Fans, of creativity, of updates It is in a way the most interesting marks in term of communication on Facebook in relation to their clients. Some were created by the fans them - even as the first (Coca extract Cola) for example.
Here is the beep 10 followed by the file of presentation where you will be able to find all results in details. To note, that minimum to participate was to have 200 000 fans.
Beep 10 …

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[27 déc on 2009 ¦ No comment ¦ seen 641 times ¦ By Styven] vu 641 fois | Par Styven]
The wage and the price of a graphic designer, of a designer, from a flasheur or of an artistic director ranks it

Here is an information interesting for those who are next to the world of the agencies of design and of communication (as The simple agency for example, editor of this blog): price or daily wage on average of a resource by post.
These prices are the result of benchmarks accomplished in France and Belgium by the site Xtense.be
It is necessary to underline also that expenses of agency (of structure and personnels) are more important than those of the freelancer, suddenly, we cannot really compare them between them.
Here is by post and a day, …

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[11 déc on 2009 ¦ No comment ¦ seen 450 times ¦ By Styven] vu 450 fois | Par Styven]
Facebook and Twitter the new media of pub?

I have already made an article introducing plans of communication accomplished by way of Facebook or Twitter.
See the article.
I met others, here is therefore continuation of the previous article.
Gap, share the virtual cards of holidays of the end of the year by Facebook and Twitter

Mark Gap bets on both phenomena of the end of this year: the virtual cards (who peal out) and both stars of the net whom are Facebook and Twitter. They have intelligence therefore to score goals to their young customers.
via culture-buzz
The launching of mini-series TV Alice on …

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[11 déc on 2009 ¦ No comment ¦ seen 366 times ¦ By Styven] vu 366 fois | Par Styven]
Communication also passes by doors

On the site Adsoftheworld, I fell on an advertising blowing products Ajax, affixed on the automatic doors of a shop. This advertising made me react because it is really a person with a strong visual sense whom it is not possible to miss and it uses the function of doors to give a sense. It reminded me of another advertising for a lawyer using the doors of his lift to promote its speciality: divorce. Cela m’a rappelé une autre publicité pour un avocat utilisant les portes de son ascenseur pour promouvoir sa spécialité : le divorce.
So came to me idea (a bit absurd I grant it) classified some advertising, posters or persons with a strong visual sense using doors for …